Yes, it just happened over frames, fork, spokes, pedals!
And, we knew right from the commencement of our idea of TRU that it is unequivocally accurate and it is more exhilarating because our passion for bicycles fuels our drive of simply forget the chaos and just pedal it out.
Meet Ritesh, Co-Founder & CEO, Sunil, Co-Founder & COO, and Vivek, Co-Founder & CSO (International Business).
We all have over 15+ years of experience each in a well-known global organization in bicycles and electric mobility, and have joined hands to embark on an exciting journey into entrepreneurship.
Ritesh’s expansive travel experience in Europe and the US has made him highly conversant with the market needs. He brings to the table a wealth of knowledge in product design & development, validation, and customer service experience, ensuring that our offerings meet the highest standards and cater to the needs of our customers.
Sunil is the driving force behind keeping our operations running smoothly. His expertise in setting up sourcing, supply chain, and manufacturing operations, especially in the E-Mobility sector, ensures that our products are efficiently produced and delivered to our customers.
And Vivek with his rich experience in International Business and a razor-focused sales orientation will undoubtedly play a pivotal role in guiding our business to new heights and expanding our global reach. He has been instrumental in building and scaling bicycle businesses in Europe several times.
Together, the three of us work and live in Ludhiana, India, with our respective families. Our shared vision, complementing expertise, and unwavering determination make us a formidable force in the world of bicycles and electric mobility.
Join us on this thrilling ride as we push the boundaries of innovation and sustainability, redefining the future of cycling and electric mobility. Together, we are committed to making a positive impact on the world and creating a greener, more sustainable future for generations to
Yes, it just happened over frames, fork, spokes, pedals!
And, we knew right from the commencement of our idea of TRU that it is unequivocally accurate and it is more exhilarating because our passion for bicycles fuels our drive of simply forget the chaos and just pedal it out.
Meet Ritesh, Co-Founder & CEO, Sunil, Co-Founder & COO, and Vivek, Co-Founder & CSO (International Business).
We all have over 15+ years of experience each in a well-known global organization in bicycles and electric mobility, and have joined hands to embark on an exciting journey into entrepreneurship.
Ritesh’s expansive travel experience in Europe and the US has made him highly conversant with the market needs. He brings to the table a wealth of knowledge in product design & development, validation, and customer service experience, ensuring that our offerings meet the highest standards and cater to the needs of our customers.
Sunil is the driving force behind keeping our operations running smoothly. His expertise in setting up sourcing, supply chain, and manufacturing operations, especially in the E-Mobility sector, ensures that our products are efficiently produced and delivered to our customers.
And Vivek with his rich experience in International Business and a razor-focused sales orientation will undoubtedly play a pivotal role in guiding our business to new heights and expanding our global reach. He has been instrumental in building and scaling bicycle businesses in Europe several times.
Together, the three of us work and live in Ludhiana, India, with our respective families. Our shared vision, complementing expertise, and unwavering determination make us a formidable force in the world of bicycles and electric mobility.